4A Pre-Production Report
What is OFCOM BBF c and ASA ASA The ASA which stands for the advertising standards authority. is the UKs independent advert regulators . It makes sure that all adverts f ollow the laws of UK advertising. The impact of asa on advertisements makes sure businesses follow Advertising Codes and protect consumers from untrue or unfair marketing. The ASA look into complaints . These complaints allow asa see what might be wrong with an advert and will determine if the advertising company needs to change or take down any adverts an example could be for misleading information. they can also help people that dont know much about the industry and teach them about the rules of uk advertisment and how to achieve these An example of the asa enforcing the uk advertiment laws could be when Ryan air said they had “ the lowest emiss ion of any major airline ” the asa said ryan airs advert was mislead ing. This was because Ryan air couldnt prove...